We are often raised on the romantic myth of the lone genius. We love the story of the visionary who sees a truth no one else can see, fights the ignorant masses, and eventually is proven right. The 19th-century Hungarian physician Ignaz Semmelweis is the poster child for this myth.
Semmelweis discovered in 1847 that doctors were literally carrying death on their hands. By mandating a hand-washing protocol at the Vienna General Hospital, he slashed maternal mortality rates from 18% to less than 2% almost overnight.
However, he was a diplomatic disaster. When his colleagues didn't immediately adopt his findings, he didn't refine his argument or seek allies. He called his peers murderers and irresponsible ignoramuses. Most people would rather believe the data is wrong than believe they are monsters. His life ended in a mental asylum, beaten by the guards.
The antiseptic revolution required the arrival of Joseph Lister, a man who was as tactful and methodical as Semmelweis was erratic and angry, to finally make the idea stick. The twenty-year gap between Semmelweis’s data and the medical world’s adoption of hand-washing represents thousands of preventable deaths.
If you believe you have discovered something vital, you have to be likeable enough to be heard. If your language attacks the listener’s intelligence or character, they will stop listening to your data. If you ignore the human element of your truth, you aren't being a martyr, you’re being an obstacle to your own cause.